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Research papers

The "irrationalisation" of surveys

Survey design has been slow to respond to the key lessons from Behavioral Economics that we often act first, then rationalize our action. The presenters hypothesized that replacing survey methods that assumed rationality with methods that...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Kevin Karty, Jeffrey Henning, Janet Thai, Bin Yu, Steve Lamoureux
Company: Affinnova
September 13, 2012
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Citation

Karty, Henning, Thai, Yu and Lamoureux (2012a, September 13). The "irrationalisation" of surveys. ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/the-irrationalisation-of-surveys


Research reports

24 questions to help buyers of social media research

These questions are intended to help users of social media research consider issues which influence whether a social media listening tool is fit for purpose in relation to a particular set of objectives whether qualitative, quantitative, or both. The...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2012
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Citation

B.V., E. (2012a, June 15). 24 questions to help buyers of social media research . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/24-questions-to-help-buyers-of-social-media-research-